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Skyscrapers

“Big Decisions with Big Data" Panel Discussion RECAP 2023

Updated: Apr 6, 2023

In the current landscape of corporate operations, data analytics has become an indispensable tool for businesses to make well-informed decisions. The advent of big data analytics has fundamentally transformed the approach that companies take to their operations. It enables them to optimize their processes, stimulate growth and achieve a competitive edge. To provide further insight into this domain, the Business Career Development Committee (BizCare) invited two seasoned professionals in the field of business analytics - Roger Aeton Lim Shern, a Senior Business Analyst at NielsenIQ, and Kanishka Sharma, a Senior Business Analyst at Born Group.



Both Mr. Aeton and Mr. Kanishka are of the opinion that data analytics plays a pivotal role in the modern corporate landscape. It enables businesses to gain invaluable insights into their operations, identify opportunities for growth, and make informed decisions. The benefits of data analytics are multifaceted - from streamlining internal processes such as supply chain management to enhancing customer experiences through personalized marketing campaigns.


However, implementing big data analytics can pose a significant challenge for businesses. One of the most pressing challenges is handling the sheer volume of data generated. The overwhelming amount of data necessitates the use of sophisticated tools and processes to extract valuable insights. Another challenge is the scarcity of qualified professionals who can analyze and interpret data effectively. To achieve success with big data analytics, businesses must ensure they have a team of experts who can leverage this tool to make well-informed decisions and drive growth.



Businesses must overcome significant challenges, such as managing vast amounts of data and ensuring they have a team of qualified professionals, to achieve success with big data analytics. The business analytics specialization offered by NUS BBA provides students with the knowledge and skills necessary to meet the demands of the modern corporate world. The course equips students with the tools to apply data analytics techniques to solve real-world business problems. Through industry projects and internships, students gain practical experience in data analytics, which helps them to excel in their future careers.


Post-Panel Opinions from the Audience


"The data analytics content was incredibly enlightening and thought-provoking. The speakers' personal anecdotes served as a valuable lesson in understanding the significance of having a clear vision of one's goals in life. They touched upon the dichotomy between pursuing a career for its financial stability versus one that ignites passion. The Q&A session that followed the talk was particularly insightful, and I found myself pondering over the thought-provoking questions posed by the audience. This experience has left a lasting impact on me, and I am determined to take a more proactive approach in exploring potential internship and job opportunities to broaden my horizons. I am immensely grateful for this enlightening session and look forward to implementing the valuable lessons I have learned in my future endeavors."

~ Leon Saint Claire, Y1 BBA


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