The Marketing specialisation aims to allow BBA graduates to understand a company and its customer and also the competition it faces in the context of the Political, Economic, Social and Technological environment. Hence identifying opportunities and harnessing them through well-thought-out product, pricing, distribution and promotion strategies.

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“Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return” - Kotler and Armstrong (2010)

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Career prospects as a Marketing student
 

1. Marketing Executive
Marketing Executives aim to maximise profits through developing sales strategies that match customer requirements and by promoting products/services.

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2. Brand / Product Manager
Brand / Product Managers select and direct other departments or contractors that conduct research, media planning, and advertising regarding their brand.

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3. Public Relations Manager
Public Relations Managers help organisations connect with their audiences and influence those audiences who perceive those organisations in a positive light.

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4. Marketing Research Analyst
Marketing Research Analysts are responsible for forecasting market conditions, tracking marketing results, and analysing data about products, services, competitors, and consumers. They also prepare reports based on the available data and present findings to management and executives.